Lotame

Tag Selligent links with the required parameters

With the Lotame tracker, sensors pointing to the domain specified in the tracker are tagged with a specific parameter that is used by Lotame. This parameter is the combination of List ID and User ID (called TDIP) and performs a matching between a Selligent contact and the DMP profile.

To activate the Lotame tracker, start on the Engage Admin Configuration screen (click Account settings from the User drop-down list), and click the Configuration icon. Select the 'General' tab.

Click the + button in the Trackers field at the bottom of the page.

Next, fill out the tracker properties:

 

Set a Name for the tracker.

Define one or more Domains on which the tracker should be activated. Every URL linked to a link that points to the indicated domain is completed with a set of parameters used by Lotame.  When this is the case, the contact's behavior is tracked within Lotame.

When selecting Lotame, a button 'Edit tags' is displayed. You can click this option to specify that the Selligent ID only be sent to the specific List IDs entered. If no List IDs are entered here, the Selligent ID will always be sent.

NOTE: If entering multiple List IDs, separate them using a '|', a ';' or a ','. The same separator must be used for all IDs in the same list.

Tag Selligent pages and emails with the required parameter

Besides links, you must also tag pages and emails if you want them tracked by Lotame.

There are two dedicated system settings that, when configured, will automatically add the required information to the Selligent pages and emails.For Pages, that is a script that is added to the footer of every Page and Form page. For emails, a pixel is added.>

Both settings are configured in Campaign from the Configuration >Platform >System settings >General:

For pages — The tag is PAGE_FOOTER where the value is a DMP script. Selligent will then automatically add this script to every Selligent page.

NOTE: For all non-Selligent web pages that also require tracking, you need to add this script to these pages also. This script is provided by Lotame.

For Emails — The tag is MAILTEMPLATE_FOOTER where the value for the parameter will be something like this:

<img style="display: none" alt="" width=”1” height=”1” src="http://[PIXELURL]?identifier=~SYSTEM.LISTID~_~SYSTEM.USERID~" >

Selligent will then automatically add a pixel to every email sent out allowing Lotame to track this.

Technical note:
When the email/page is viewed, the pixel/script is fired and Lotame receives their own cookie. It can then read our identifier from the request string and identify the contact. The Lotame keeps a reference table that holds their cookie and our identifier.

NOTE: The email pixel only works in web-based email clients, since the cookie matching can only happen in a browser environment. For that reason, it is recommended to add the tracker and the script to all landing pages. In this way, you will be more likely to catch more identifications.