Buyers or non-buyers

To verify if a contact is a buyer, you can check if the contact has records in the order list.

In Campaign, this is done on the Lookup tab, by creating a filter on ORDERS.ID>0. If the operator Include is chosen, this will return all contacts with orders in the order list (379.700). If the operator Exclude is chosen, this returns all contacts that have no orders (120.330)

In CI, this is done in two seconds, simply by creating a Venn diagram using the audience list and the orders list. Keep the resolution level at the audience level, to get the contacts.

Video duration: 2:19 min
Language: english
Content: use of CI Venn diagram