When social widgets are added to a message, a sensor is created. The new sensor is added on the 'Sensors' tab with a specific icon, indicating it is a social sensor:
Because the sensor is marked as 'social' specific reporting can be provided for these sensors.
Tracking on Social Media can be summarized in four main steps:
Step 1: The target user received an email with a Social Link included.
Step 2: The click done on the email containing the Social Link is caught and stored into the FLAGS table.
Step 3: The Social Link is published on the corresponding Social Network.
Step 4: Clicks done on the Social Link are stored into the SOCIAL_FLAGS table.
Check out: social tracking in a behavioral journey.
