Tracking

 

Selligent provides multiple tracking systems to analyze a known or unknown contact's behavior throughout various on-line environments whether it is your own organizational web site, an on-line product catalog, social media interfaces…

Blind marketing is no longer an option. Not only do marketing actions represent an important post of expenses, a user might get tired as well of emails and pop-ups in areas which are of no interest for him. Proper tracking can give you more accurate and reliable answers to many marketing questions and allows making important marketing decisions based on facts instead of guesswork or theories.

One of the goals of tracking throughout Selligent Campaign is to follow a cycle which converts a visitor to a potential customer, as illustrated on the picture below:

Additionally, when the areas of interest for a visitor are known, more relevant content can be displayed, bringing the right add or information to the contact, increasing at the same time the contact's experience.

 

Related topics:

Selligent Web tracking: combination of a tracker, a javascript and a cookie to capture the navigation of a contact on a website.

Tracking using external web analytics tools