Mailing List Quality

Your mailing list is one of your most valuable marketing resources. It holds information on your customers and prospects that can be used to improve customer satisfaction and increase sales.

A good mailing list quality is crucial for good campaign result. There are some easy ways to accomplish this:

• Be accurate when entering data for a contact. A wrong written email address is a lost contact.
• Deduplicate records in lists to ensure that all records are unique and to keep a clean database
• Test quality of email addresses and unsubscribe contacts with bad email addresses. This is defined in the properties of a list.
• Provide unsubscribe possibilities and update the opt-out field when required
• Go for quality, not quantity: remove useless contacts or create segments