As the Web Tracking put in place depends on the customer activity, no reporting is built in the Engage suite at the moment. However, a specific reporting can be created if requested.
The illustration below shows an example of a custom reporting created for a customer:
However, when a web sensor of type ‘Shopping’ is used, predefined parameters are provided and therefore structured reporting is possible with the Engage Reporting tool.
-
for instance the Journey dashboard, where information is provided on the income generated by the journey
-
Reporting on emails equally includes numbers on the revenue generated by the email, the number of purchases made and articles bought
Note that the result of this shopping tracker can also be used in the A/B component in a journey.
