Engage Data Studio - Graphical Visualizations
Hierarchical Charts

Treemap

A treemap encodes data using size and color and is useful for hierarchical data. It allows comparison on a measure over one hierarchy, coloring can be grouped by another hierarchy.

Characteristics:

  • Good for a limited number of values (<20)
  • Good for filtering

Sunburst

Characteristics:

  • Comparison on 1 measure over multiple leveled hierarchies
  • Good for filtering
  • Make sure to have abbreviations to allow offline value

Circle Pack diagram

Characteristics:

  • Comparison on 1 measure over multiple leveled hierarchies
  • The order in which the levels are selected is important
  • Good for filtering
  • Only online as interactivity is required