What are the different types of data that exist?
| Zero-party Data | First-party data | Second-party data | Third-party data |
|---|---|---|---|
| Zero party data is information that is voluntarily provided by the consumer to a company or brand. This data is given by the user with explicit consent and can include preferences, interests, and other personal information. It is considered to be the most valuable type of data because it is given directly by the consumer and is usually very accurate. | First party data is information that is collected by a company or brand directly from their customers or audience. This data is typically collected through interactions with a company's website, mobile app, or social media channels. It can include demographic data, browsing behavior, purchase history, and more. First party data is considered to be the most reliable type of data, as it is collected directly from the source. | Second party data is first-party data that is shared or sold to another company or brand for their use. This type of data sharing typically occurs between two companies with similar or complementary audiences, in order to gain a better understanding of their customers or to target them with more relevant advertising. | Third party data is information that is collected by a company or entity that is not directly affiliated with the user or customer. This data is typically purchased from data aggregators, brokers, or other third-party providers. Third party data can include demographic information, browsing behavior, purchase history, and more. It is often used for advertising and marketing purposes, as it allows companies to target specific audiences based on their interests and behaviors. |
In summary, the main differences between these types of data are the source of the data, the level of trustworthiness, and the intended use. Zero party data is voluntarily provided by the consumer and is considered to be the most accurate and valuable. First party data is collected directly by a company or brand and is also considered to be very reliable. Second party data is first-party data that is shared or sold to another company, and third party data is collected by a company or entity that is not directly affiliated with the user or customer.
