Recommendations

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1. Meet Recommendations

This course introduces you to Recommendations, its ability to help you leverage machine learning for your marketing and how it can be incorporated in your campaigns.

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2. Configuring A Product Catalog

This course introduces you to the process of defining and configuring The Product Catalog, which lists the products or content that Recommendations will draw on to create its Smart Content recommendations.

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3. Creating Smart Content

This course teaches you how to create Smart Content by applying filters and custom styling. Then the options for placing Smart Content on a website using Selligent by Zeta, Site or HTML are explained. Finally, adding Smart Content to an email message in Selligent by Zeta is demonstrated.

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4. Creating Smart Audiences

This course teaches you how to create Smart Audiences for use in Selligent by Zeta. Configuring and designing Audience and Product Catalog filters is discussed, along with analyzing the segment’s size.

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5. Creating A Smart Subject

Discover how machine learning fuels subject line recommendations using Smart Subject, how Smart Subject entries are created and how to implement them into Selligent by Zeta messages.