Marigold Engage - Use Cases
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Use case 1
Social Advertising Platforms
Add new Marigold Engage contacts to your external Google Customer and Facebook Custom Audience lists.
Lab material:
Social Advertising.pdf
Social Advertising.pdf
Use case 4
Welcome Lifecycle Program & Redirecting Contacts
Create a marketing program to engage newly subscribed contacts and provide specific messaging based of Audience list data. Then connect this Custom Journey to others.
Lab material:
Welcome Lifecycle Program.pdf
Welcome Lifecycle Program.pdf
Use case 5
Loyalty Card Registration
This Custom Journey manages the enrollment of contacts into a loyalty card program. The process includes a multi-page enrollment form that will display known contact data in the appropriate fields. Once the registration form is completed, the contact’s record is updated in the Marigold Engage Audience List, the contact is shown a confirmation page, and sent an email confirmation.
Lab material:
Loyalty Card Registration.pdf
Loyalty Card Registration.pdf
Use case 6
Multi-channel Discount Custom Journey
A Custom Journey to provide a discount offer based on the communication channel preference of a contact.
Lab material:
Multi-channel Discount Custom Journey.pdf
Multi-channel Discount Custom Journey.pdf
Use case 7
Managing Unsubscribes
Unsubscribe a contact from receiving email messages.
Lab material:
Managing Unsubscribes.pdf
Managing Unsubscribes.pdf
Use case 8
Event-driven Custom Journeys
This use case demonstrates how to use the event-driven custom journeys. This journey provides contacts with email confirmation of an in-store RSVP to a customer appreciation party and encourages them to provide additional details about their preferences via a form.
Lab material:
Event-driven Custom Journey.pdf
Event-driven Custom Journey.pdf
Use case 9
Birthday Custom Journey
Send annual birthday messages to contacts using a custom journey.
Lab material:
Birthday Custom Journey.pdf
Birthday Custom Journey.pdf
Use case 10
Feedback Survey
Deliver a survey with multiple form field types to contacts that documents their feedback on a product.