Engage - Courses
Please use the Jump to section menu on the right to quickly locate a video.
1. Introduction to Marigold Engage
Discover how to transform consumer data into personalized, automated marketing interactions that strengthen every relationship with your audience. This video shows how Engage empowers you to create authentic, data-driven journeys that make every contact feel seen and valued
2. Introduction — Asset Management and User Interface
Learn how to efficiently navigate Marigold Engage and organize your assets with ease. The video covers our intuitive navigation, folder management, and key platform features—like reporting to content libraries—so you can work faster and stay organized.
3. Introduction to Audience Lists
This video introduces the importance of understanding contact data structure in Engage to enable effective personalization and targeting. It explains how Audience Lists, Linked Lists, standard fields, and custom fields work together as part of a flexible schema that supports scalable, data-driven marketing campaigns
4. Creating and Updating Audience Lists
Learn how to create and manage an Audience List in Engage, a crucial step for organizing and targeting specific contact groups like loyalty program members. You'll discover how to import data, apply filters, and configure list settings to power more personalized and effective marketing campaigns.
5. Introduction to Constraint Builder
This video shows how Selligent’s Constraint Builder gives you precise control over who receives your campaigns—based on data, behaviors, and preferences—without needing any coding. Learn how to easily create smart, flexible rules that make every message more relevant, efficient, and impactful.
6. Managing Reputation with Email Quality Settings
Learn how to use email quality settings in Engage to protect your sender reputation and ensure your emails actually reach your audience. This video explains how bounce handling works and shows you how to choose the right settings to improve deliverability and campaign performance.
7. Creating an Email
Learn how to quickly create and personalize emails that will engage your target audience.
8. Testing and Previewing Messages
Learn how to validate your messages for industry standards and spam compliancy and preview them across different types of devices.
9. Introduction to Mobile Messages
Discover how Selligent’s mobile messaging channels empower marketers to reach customers directly on their phones with timely, personalized, and impactful messages. From SMS and MMS to RCS, push, and in-app notifications, you’ll learn how to boost engagement, conversions, and loyalty through richer, real-time mobile experiences.
10. Introduction to Journeys
Watch this video to discover how Selligent’s powerful Journey types help marketers deliver personalized, data-driven campaigns tailored to any goal—from boosting engagement to nurturing loyalty. Learn how to choose the right journey strategy to turn every customer interaction into meaningful, measurable impact.
11. Creating and Scheduling a Single Batch Journey
Learn how to create a Single Batch Journey to send a message you've already created, once, to your target audience at a specific date and time.
12. Building a Recurring Batch Journey
Learn how to import an email created outside Engage. Then configure a Recurring Batch Journey to send that message, at a defined recurring interval, to your target audience.
13. Building a Subject Line A/B Test Journey
Learn how to increase open rates and optimize engagement with Engage’s A/B Subject Line Testing. This video walks you through how to set up a subject line test, define success metrics, and let real-time data determine the winning message.
14. Creating & Using Multilingual content
Learn how to easily create messages in multiple languages and best practices for testing messages being sent in more than one language.
15. Implement visibility constraints in a message
Learn how to create dynamic messages where specific content is displayed to specific groups in your target list.
16. A/B Single Batch testing to improve results
Want to know which message actually drives more clicks—without guessing? In this quick walkthrough, you’ll learn how to use A/B Journeys in Selligent to test message variations, uncover what works best, and send smarter campaigns backed by real performance data.
17A. Creating Transactional Message Content
Learn how to create messages that can be sent as a response to an activity, such as a purchase.
17B. Creating a Transactional Journey
Learn how to create and test a Transactional Journey which delivers as responses to an event, such as a purchase, dispatch of goods, delivery progress and completion.
18.Creating Forms and Pages
Learn how to capture more data about your consumers through creating pages and forms in your campaigns.
19. Introduction to Custom Journey
When customers feel seen and understood, they engage more and stay loyal. Custom Journeys in Selligent help you meet rising expectations with tailored, real-time experiences that turn every message into a meaningful connection.
20. Custom Journey Components
This video introduces Selligent’s Custom Journey components, showing marketers how to build automated, behavior-driven campaigns that scale across channels. It covers key component types and real-world use cases to help users create personalized, high-performing customer journeys with ease.
21. Building Custom Journeys
Learn how Custom Journeys in Selligent help you deliver timely, personalized experiences that turn every customer interaction into a lasting connection. THis use case walks you through the process of creating a loyalty card registration process.
22. Engagement Metrics and Interest Tags
Learn how to personalize messages using Engagement Metrics and Interest Tags which track your contacts' engagement and interests across multiple messages and journeys.
23. Cadence Management
Want to avoid contact fatigue? Learn how cadence management allows you to set the pace and priority of message interactions with your contacts.
24. Send-time optimization
Learn to maximize open rates from contacts using send-time optimization.
25. Email Templates and Journeys
Learn how to easily reuse designs to maximize productivity by creating email templates.
26A. Introduction to Content Blocks
Learn how to reuse pieces of content called Content Blocks to save time and unify the branding of your messages.
26B. Using Content Blocks in Headers and Footers
Go deeper into creating Content Blocks by adding images, trackable links and variables that influence the final look and feel of the content.
26C. Building Adaptive Messages with Content Blocks
Go even deeper into Content Blocks. Learn how to support multiple languages and use customer data to customize the message at the time of open.
27A. Creating a Repeater from a Data Selection
Emails that showcase multiple items from your product range - personalized to your customer - can be a great way to attract customer interest. Learn how to do define and display this data using a Data Selection List and Repeater blocks.
27B. Creating Repeaters from Other Data Sources
Sometimes in customer emails you may want to display multiple events or options that the customer can choose from. Learn how to use Repeater blocks to do this, using data from sources other than a Data Selection List.
