When you get started, you might not know exactly where you want to place Smart Content, and what configuration you should set them up with, so here is a standard strategy which many websites implement as a starting point :
Home page
- Place two horizontal Smart Content blocks ('home1' and 'home2') in the middle of the home page.
- Configure 'home1' with the "performance" algorithm over the last 24 hours. It will always display products that had a good performance recently.
- On 'home2', use an algorithm such as "visited". This will show products that the visitors have seen before (if they're still available) and give them a sense of comfort as they will know the products they see. If the visitor has not seen any products, the Smart Content will not be displayed.
Category pages
- Create one Smart Content block that shows the most "popular" products over a period of time, displayed at the top of the category page, or inside a sidebar.
- Use the "data-content" filter to restrict items to the current category using one of the filters : "corresponding to" or "similar to".
Product pages
- Create three Smart Content blocks and place them right under the current product's description/picture.
- The first Smart Content block would be an upsell Smart Content. Use the "recommendations" algorithm with an "on a product page" filter to restrict products to the current category/type.
- The second Smart Content block would be a cross-sell Smart Content, showing products from other categories. The algorithm can be different depending on what you want to show and the "on a product page" filter has to 'exclude' the context category.
- The third Smart Content block, at the very bottom of the page, would show "visited" products without any filters.
On a cart page
Create one Smart Content block that shows product recommendations depending on the content of the current cart using an "is in an array of" filter.
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