To identify a Campaign user in Site, we need to pass an identifier to Site whenever he clicks in a Campaign email or page. In other words, when a hyperlink (sensor) in the email or page goes to one of the websites defined in the universe, the identifier must be added to the hyperlink. To be able to do this, we need a tracker. This tracker is a third party tracker.
The tracker is activated automatically the moment the Site universe is connected to a Campaign environment. It will add the M_BT parameter to every sensor containing one of the domains defined in the universe. Moreover, the parameter will only be added to emails that are linked to the audience defined in the universe.
Note: This tracker is not visible from within Campaign.
