Export

Site profile information, tag values, reporting segments, and offers can be exported either to Campaign or to a file.

NOTE: It is possible to create up to ten exports.

An export to Campaign creates a profile extension for the audience list selected in the universe properties. Following profile extension is created: Target_'Userdefined_Export_Name' . It is stored in a folder “LISTNAME behavioral extensions” next to the Audience list. The fields created in the profile extension depend on the fields selected in the definition of the export. Following is the data that can be exported:

  • Tag information and profile data
  • All active offers over a certain timeframe
  • One multi value field listing all the reporting segments the profile currently belongs to (pipe separated)
  • A maximum of three fields per selected segment
    • A flag (0 or 1) to indicate if the visitor currently is in the segment or not
    • A field for the entry date (when he got in the segment)
    • A field with the exit date (when he left the segment)
  • One field with all the offers for that profile (pipe separated)
  • A max of five fields per offer:
    • Whether the profile is in the audience for that offer
    • The last in date
    • The last out date
    • The last time the offer was viewed/clicked/converted (three separate fields)
  • The different content versions for actions within an offer having multiple versions of content (A/B actions or Rotating). For each version a true/false value is exported.
  • The activity names that were hit by that profile
  • CRM fields
  • And so on.

Export : How it works