Introduction to Offers
Some examples:
- Retail — stimulate a second purchase, offer a loyalty card, reward brand ambassadors
- Finance — offer free tickets to Batibouw for visitors consulting the mortgage section; propose an upgrade for an insurance when the visitor only has a basic policy.
- Publishing — offer a subscription to a sports magazine for someone visiting the sports page but without a subscription, etc
Areas on the website are configured to show specific content to a certain segment: pop-ups, pop-ins, banners, new content, etc. Any combination can be used and shown to only ONE segment in particular. This is achieved by means of offers. With offers, the website can be personalized for a specific group of visitors.
Include Campaign journeys
to create content for your offers. For instance a Journey handling the
newsletter opt-in, which is shown in a pop-in on the website.
Or use Campaign to send a follow up email to visitors who accepted
your offer (converted profiles) or a ‘retargeting’ email detailing the
offer again to visitors who didn’t accept your offer within a certain
time frame (not converted profiles).
If you just want to change the website content for a certain audience, without actually offering them something, simply don’t set a goal when creating an “offer” and you are all done .
A maximum of 50 offers is allowed. If more are required, please contact Marigold.
To set this up some steps need to be executed within Site:
Define the required access rights to Offers so that the user can create and modify offers.
Configure offer settings for the universe. They set the general rules that apply to these offers
Define placements to indicate where on the page the offer content should appear.
In an offer define when and for which audience the offer must executed and if follow up is required
Define actions in offers to determine what exactly should be displayed
