Introduction to Offers

When a visitor navigates the website, you might want to steer him in a certain direction or offer him content based on his interest or surfing behavior. Provide offers or specific content based on all the information you have from Site and Engage. You can choose who gets to see what, when and where.

Some examples:

  • Retail — stimulate a second purchase, offer a loyalty card, reward brand ambassadors.
  • Finance — offer free tickets to Batibouw for visitors consulting the mortgage section; propose an upgrade for an insurance when the visitor only has a basic policy.
  • Publishing — offer a subscription to a sports magazine for someone visiting the sports page but without a subscription, etc.

 

Areas on the website are configured to show specific content to a certain segment: pop-ups, pop-ins, banners, new content, etc. Any combination can be used and shown to only ONE segment in particular. This is achieved by means of offers. With offers, the website can be personalized for a specific group of visitors.

Include Engage journeys to create content for your offers. For instance a Journey handling the newsletter opt-in, which is shown in a pop-in on the website.
Or use Engage to send a follow up email to visitors who accepted your offer (converted profiles) or a ‘retargeting’ email detailing the offer again to visitors who didn’t accept your offer within a certain time frame (not converted profiles).

If you just want to change the website content for a certain audience, without actually offering them something, simply don’t set a goal when creating an “offer” and you are all done .

Note: A maximum of 50 offers is allowed. If more are required, please contact Marigold.


You can also target visitors who have refused cookies and/or tracking. This way, marketers can display offers to all visitors, regardless of their settings. This can be used to encourage visitors to voluntarily choose to accept cookies or make an account and enable marketers to display targeted Offers that will improve their experience on future visits.

Note: Tracking of consentless visitors needs to be activated on request through your Marigold contact.

To set this up some steps need to be executed within Site:

Define the required access rights to Offers so that the user can create and modify offers.

Configure offer settings for the universe. They set the general rules that apply to these offers

Define placements to indicate where on the page the offer content should appear.

In an offer define when and for which audience the offer must executed and if follow up is required

Define actions in offers to determine what exactly should be displayed

Add 'IsTargeting': true to the Site Tracking script push.