Getting Started
Explore the possibilities of Sailthru by Marigold.
Our Getting Started documentation and video learning are structured into easy-to-follow steps, guiding you through Sailthru's features and best practices, setting you up for success. Follow this curated on-demand learning path at your own pace.
Step 1Set Up For Success
Learn the basics of the product, onboard your team, and start to work with templates and reusable content.
01
Beginner
Introduction to Sailthru
All Users
01
Beginner
An intro to Sailthru, a smart tool for personalizing messages, automating campaigns, and boosting engagement.
02
Beginner
Tour the Sailthru User Interface
All Users
02
Beginner
Discover Sailthru’s potential with a quick tour of the user interface.
03
Beginner
Internal User Accounts
Admins
03
Beginner
Learn how to create and manage internal users and the different types and permissions available.
04
Beginner
Upload Customer Lists and Profiles
All Users
04
Beginner
Learn how to upload a new list of customers or profiles from an external source.
05
Beginner
Efficient Email Creation
All Users
05
Beginner
Information on how to use the Visual Email Composer to easily design an email using a drag-and-drop interface.
06
Beginner
Reusing Content Elements
All Users
06
Beginner
Learn how to design content use, then reuse that content in multiple Templates and Campaigns with Includes.
07
Beginner
Customer Data and Segmentation
All Users
07
Beginner
Discover how User Profiles, Lists, and Audience Builder personalize, target, and optimize your marketing campaigns.
08
Beginner
User Profile
All Users
08
Beginner
Get to know the data inside user profiles such as predictions, engagement and location information
09
Beginner
Introduction to Lists
All Users
09
Beginner
Use Lists for precise segmentation, targeted messaging, and real-time tracking to drive effective campaigns.
10
Beginner
Customizing Fonts
All Users
10
Beginner
Add your custom fonts to keep your visual templates on brand
11
Beginner
The Power of Templates
All Users
11
Beginner
Discover how Templates bring together elements to create a visual display of your message that can be used across multiple Campaigns.
Step 2Build Meaningful Connections
Grow your audience and build relationships with your customers
12
Beginner
Getting Messages Seen
All Users
12
Beginner
Resources to provide an understanding of deliverability as well as how to improve your chances of landing in the inbox.
13
Beginner
Campaigns Overview
All Users
13
Beginner
Create campaigns with confidence. Sailthru’s intuitive interface makes it easy to master in no time.
14
Beginner
Regular Campaigns
All Users
14
Beginner
Send one-time emails with confidence. Regular Campaigns are perfect for timely and impactful communication.
15
Intermedaite
Recurring Campaigns
All Users
15
Intermediate
Stay relevant with less effort. Recurring Campaigns automate sends, keeping the design while delivering fresh content.
16
Intermediate
Testing Your Campaigns
All Users
16
Intermediate
An introduction to A/B testing which allows you to evaluate messages performance against each other to maximize Campaigns.
Step 3Deepen Personalization
Build personal connections with customers and unify customer data
17
Beginner
Audience Builder
All Users
17
Beginner
Precisely target your audience with Audience Builder, creating dynamic Smart Lists that update in real time.
Step 4Cultivate Loyalty
Identify and incentivize loyal customers, and design successful loyalty programs
18
Intermediate
Automating Campaigns
All Users
18
Intermediate
Create personalized experiences by defining and automating the best paths for interaction with your audience.
19
Intermediate
Use Predictive Journey Recipes
All Users
19
Intermediate
Leverage AI modeling to build flows that predict and respond to user behavior
