What's New in Marigold Engage by Sailthru
August 19, 2024

 

SMS Confirmed Opt-In

Double opt-in for SMS can help you revolutionize your subscriber engagement strategy. This additional step will help build trust and demonstrate respect for consumer privacy while reducing the risk of spam complaints and legal complications. By requiring a second confirmation you can ensure your business is connecting with genuinely interested subscribers, enhancing the quality of your audience list.

Additional feature insights:

• Double opt-in can be enabled at provisioning time on a per SMS From Number basis. Opt-in messages can be customized to fit your brand.
• If you have multiple SMS From Numbers, you can have different opt-in configurations and custom messages.
• Unlock lifecycle optimizer SMS capabilities such as cart & browse abandon and wishlist notifications. While double opt-in is not legally required at this time, most mobile carriers require double opt-in to send these types of SMS messages.

For more information, see the Confirmed Opt-Ins (SMS) documentation.