What's New in Sailthru
May 7, 2025

 

Lifecycle Optimizer Visual Enhancement

Background

Our Lifecycle Optimizer has been a reliable tool for creating customer journeys so we wanted to give you a more modern, intuitive experience that makes building and reviewing your flows easier.

Solution

We’re introducing a vibrant, new color scheme and a more intuitive interface into the Lifecycle Optimizer Flow Builder! With this enhancement you’ll notice:

• Color-coded steps (entry, wait, check, and action) that are easily recognizable at a glance

• Refreshed icons and cleaner text pop-ups for better readability

• Improved comment functionality that's more intuitive to use

These visual improvements make it easier to build, understand, and edit your customer journeys, helping you create more effective marketing automation flows with less effort.

What this looks like in Sailthru: