What's New in Sailthru
Enhanced Engagement Detections for Opens - Coming Soon
Background
As email privacy protections evolve, marketers face challenges in accurately measuring true audience engagement. One major factor is the rise of automated opens such as machine activity triggered by security filters and privacy tools rather than real people.
To date, Sailthru’s NHI (Non-Human Interaction) detection has primarily focused on opens caused by Apple Mail Privacy Protection (MPP).
Solution
To give marketers a more accurate view of engagement, Sailthru is expanding NHI detection capabilities beyond Apple MPP starting July 1, 2025. This enhancement will detect and classify machine-driven opens from Google, Yahoo, and other anti-spam or security technologies that can skew open metrics.
By broadening the scope of machine open detection, Sailthru helps ensure that open rate metrics better represent real human interaction. More accurate real activity detection leads to stronger segmentation, targeting, personalization, and automation—giving more impact to your efforts. Please see the Real Activity Guide for more information.
What this looks like in Sailthru:
This is an entirely behind the scenes change. You may start to see changes in your Open metrics from July as NHI detection expands beyond Apple MPP.
