What's New in Sailthru
Enhancing personalization algorithms
ROLL OUT BEGINNING MID OCTOBER
Background:
We’re upgrading the personalization algorithms in Sailthru to make recommendations fresher, more accurate, and easier to understand.
Solution:
The updates use clear, recent time windows (14 days for Popular, 7 days for Trending) so results better reflect what your audience is engaging with now.
Popular
- Surfaces your top items from the last 14 days
- Prioritizes purchases first, with views as a fallback when purchase data isn’t available
- Updates daily
Trending
- Highlights items gaining momentum over the last 7 days
- Uses the same priority order (purchases first, then views) to measure change
Context, Viewed, and Purchased
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Refreshed scoring to deliver more accurate related and personalized picks
Together, these updates ensure fresher, more accurate, and more relevant recommendations across Sailthru.
What this looks like in Sailthru:
Popular results will update daily and reflect a rolling 14-day window of activity. Trending will show what’s newly gaining traction over the past 7 days. You can expect recommendations to look fresher and rotate naturally as your audience engages.
