Version January 14, 2026

Brand update: Zeta rebrand

Zeta Global, the AI marketing cloud, recently announced the acquisition of Marigold’s enterprise software business. This brings the Marigold Enterprise products including Cheetah Digital, Selligent, Sailthru, Grow, Loyalty, and Liveclicker into the Zeta family, strengthening Zeta’s ability to help brands deliver more relevant, personalized customer experiences at scale.

As part of this transition, we are beginning a phased rebrand to align these products with the Zeta brand.

In this release, you may notice the following updates:

• The Marigold name and logo have been replaced with the Zeta name and logo.
• Some visual updates to the color palette to reflect the Zeta brand.

These updates are branding-only and do not affect product functionality, data, integrations, or existing configurations. You can continue working as usual.

This first phase of the rebrand is rolling out in line with Sailthru’s January release. Corresponding updates to the Help Center will be published alongside these changes. Additional updates will be introduced in future releases.

If you have questions, please contact your Zeta representative, previously referred to as your Marigold representative.