Roles and Permissions

Create and manage user Roles with granular permissions.

Find the Manage Roles page through the main menu under Settings > Permissions > Role Management

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A specific combination of permissions creates a role. You can assign users one of the default roles or you can create custom roles for specific users or user groups.  From the role management screen, you can see every role available and can select a role to review its underlying permissions. If you have no custom roles, you'll only see the four default roles. The list of default roles visible on the Role Management page

Default Roles

There are four default roles enabled on your account. Each default role comes with specific permissions that can't be changed. 
Account AdminAccess to and able to modify all lists/templates, add/remove users from accounts, and modify roles/permissions .
  • All permissions enabled. 
Marketer AdminSimilar to Account Admin but with fewer permissions.
  • The following permissions are disabled:
    • Delete Lists
    • Change List Type
    • Rename Lists
    • Export PII
    • Manage Roles
    • Manage Users
    • Manage Teams
    • Meter Usage
Marketer LimitedCan only view and use lists and/or templates that belong to at least one of their teams. This role is only available if your account is teams-enabled. 
  • The following permissions are disabled:
    • Delete Lists
    • Change List Type
    • Rename Lists
    • Export PII
    • Manage Roles
    • Manage Users
    • Manage Teams
    • API Test
    • Meter Usage
    • Assign Team Resources
Reports OnlyOnly has access to pages in the Analytics tab located in the top navigation. The other navigation menus are hidden.
  • All permissions are disabled 


Permissions are the building blocks of access control. Permissions are combined to form Roles. Each permission is mapped to a specific functionality or feature in the UI. 
AnalyticsAccess to the "Analytics" dropdown menu located in the top navigation. Given to all users by default.
Manage UsersCreate, edit, and delete users.
Manage RolesAssign users to roles and create, edit, and delete roles.
Manage TeamsAssign users to teams and create, edit, and delete teams.
Assign Team ResourcesAssign teams to resources (i.e. templates and lists) and access to view all resources regardless of team assignment. For a full explanation of Assign Team Resources, see the section following the table. 
MessagingAccess to the "Messaging" dropdown menu located in the top navigation.
UsersAccess to the "users" dropdown menu located in the top navigation..
ContentAccess to the "Content" dropdown menu located in the top navigation.
SettingsAccess to the "Settings" dropdown menu located in the top navigation.
Audience BuilderAccess to the"Audience Builder" dropdown menu located under Users.
Partner ExportsAccess to the"Partner Exports" dropdown menu located under Users.
Hosted PagesAccess to the"Hosted Pages" dropdown menu located under Content.
API TestAccess to the"API Test" dropdown menu located under Settings.
Meter UsageView the usage report (User must have this permission in your parent Client ID).
Change List TypeSet the list type to Primary or Secondary.
Rename ListsRename Primary and Secondary lists.
Delete ListsDelete lists.
Export PIIInclude unencrypted email addresses in list downloads. (When disabled, downloaded lists will display MD5 hashes in place of email addresses.)
Change Campaign StatusSend, schedule, and unschedule email campaigns.
Change Flow StatusSet the status of LO flows to Draft, Active, Inactive, or Finishing.
Change Overlay StatusSet the status of Overlays to Draft, Active, or Inactive.
Delete CampaignsDelete campaigns from the Campaign List Page.
Saved RowsCreate Saved Rows in Visual Composer Templates
Lock Rows and ContentsLock and unlock Rows and Content in visual composer templates from editing.
Edit Locked RowsEdit Locked Rows in visual composer.
Edit Locked ContentsEdit Locked Content in visual composer.
Delete ProfilesDelete a profile from the User Profile page.

Assign Team Resources

This permission is only available in accounts with Teams enabled. Assign Team Resources, when disabled, is used to restrict users from viewing certain templates and lists. It is disabled in the Marketer Limited and Reports Only default roles and enabled in the Account Admin and Marketer Admin default roles. If you're creating a custom role, you may want to disable this permission based on the access you want your users to have.  The permission works in the following way:

  • If this permission is disabled
    • The user will not be able to see any lists and templates unless those resources and the user are assigned to the same team. 
    • If the user creates a new template and/or list, it will automatically be assigned to the user's team(s). 
  • If this permission is enabled
    • The user will be able to see all lists and templates regardless of their team assignment
    • The user will be able to assign lists and templates to teams.  


Create a Custom Role

  1. From the Manage Roles page, select the Create New Role button at the top of the page. 
  2. Give your new role a name and a description. 
  3. Select the permissions you wish to associate with your new role. 
  4. Select the Save button from the top or bottom of the page to save your work. 

Delete a Custom Role

To delete a custom role, select the trash can icon   in that role's row from the Role Management page.