iOS 18 and Apple Intelligence

Apple's iOS 18 marks a significant leap forward in mobile technology, introducing advanced features powered by Apple Intelligence, the company’s cutting-edge AI and machine learning framework. With iOS 18, users experience a more intuitive, personalized, and seamless interaction with their devices. Apple Intelligence now drives everything from enhanced predictive text and smarter Siri responses to deeper insights in apps like Mail and Messages, ensuring a cohesive, user-centric ecosystem.

For email marketers, these innovations bring both opportunities and challenges. Apple’s updates to privacy controls, email interaction tracking, and AI-powered sorting of communications could redefine the strategies used to connect with audiences effectively.

Please consult the resources below, in which we explore and explain the impact of Apple’s iOS 18 on email marketing and highlight actionable steps to ensure your campaigns continue to thrive in this ever-evolving digital landscape.

• Should Email Marketers be Planning for Apple's iOS 18?

• iOS 18.2: What to know about changes to email & messages