Push and In-App Summary

Understand customer engagement with your Push and In-App channel with Push/ In-App Summary.

The Report

The Push/In-App summary shows data for Push / In-App campaigns sent from the core platform (my.sailthru.com) through Campaigns and Lifecycle Optimizer.

View aggregate data of your content and tag performance. Locate the Push/In-App Summary in the Analytics menu, under Summary.



The report is broken up into three main sections:

  1. Filters
  2. Headline metrics
  3. Performance table

Reporting is close to real-time. Data is updated continuously. To see updates reflected in the UI, select Run Report.

Filter data

Filter options for summary data will change based on the send type you're looking at. Campaign filtering allows you to filter by a specific campaign name. Triggered message filtering allows you to filter by a specific Lifecycle Optimizer flow name.

For Campaign filtering:

For Triggered message filtering:


Run report

On page load the report will run automatically. Select the Run report button when you make changes to the filters. The report needs to re-run for any changes to affect the data displayed in the tables, headline and comparison metrics.

Report last ran

The timestamp "Report last ran # minutes ago" will display how long ago the last report was run, up to 30 minutes. After 30 minutes the timestamp will read as "Report last ran over 30 minutes ago".


Filters in the URL

The filters of the last run report are appended to the URL, for example

https://my.sailthru.com/mobile_summary?preset=month-to-date&app_id=<app id>

We recommend bookmarking your favorite reports to easily return to weekly, monthly, and all year around.

Date range

Select from a range of preset dates ranges, or use the date picker to select your own custom date range. The preset 'Month to date' is selected by default.



App Selector

Select an app to see metrics for the push and in-app messages related to it. You can only select one app at a time. If you only have one app, it will be selected by default.

Send Type Selector

Select the type of send to see specific metrics for your campaigns or your Lifecycle Optimizer flows. Select Triggered for Lifecycle Optimizer metrics. For Lifecycle Optimizer flows, you'll see a new column: Step. This shows you the name of step in your flow that sends a Push/In-app message.

Platform Selector

See only the metrics from a selected platform. Select from Android, iOS, or All. By default, All is selected.

Campaign Name

Select one or more campaign names to display metrics for those specific sends. 

Flow Name

Select one or more flow names to display metrics for those specific Lifecycle Optimizer flows.

Clear filters

After the filters have been adjusted a Clear filters button displays. Select Clear filters if you would like to return the filters to their default state:

  • Date range will be set to Month to date.
  • Any Campaign Name filters will be deselected. 
  • Any Flow Name filters will be deselected.
  • The App resets to the first in the list. 

Headline Metrics

This section includes numerical data for your sends over a specified time range. By default, you will see the number of pushes sent, push direct opens, push indirect opens, push revenue, push adjusted revenue, in-app messages sent, and in-app impressions. for a one month period. For more information on these metrics, see the Push/In-App Summary Metrics section.

For example in July 2023 the date range 'Previous month' will display numerical data for your sends in June 2023.

Push/In-App Performance Table

he data for each Push/In-App message that was sent or interacted with during your selected date range is displayed in the Push/In-App Performance Table. Select the campaign, lifecycle optimizer, or template name to be taken to the related workflow. 

Sort columns by selecting the column title. Columns are sorted by Send Date in descending order by default. The columns will change depending on the send type you select.

For Campaign sends:

For Triggered sends:

For more information on the metrics included in the table, see the Push/In-App Summary Metrics section.

Export Data

Select the Export CSV button to automatically download a CSV file. The file includes additional information, like each campaign's blast ID and the app ID. 


Push/In-App Summary Metrics

Metrics for Push/In-App sends are based on the device. If a user indirectly opens your app on two different devices this would be reflected in a count of two.

Name

Description

Channel

Whether the metrics relate to a Push / In-App ‘campaign’ or Push / In-App messages sent via ‘lifecycle optimizer’.

Push Sent

The volume of pushes sent over a period of time. 

Push direct opens

The number of opens that occurred as a result of tapping a notification if the app is not already open.

Push indirect opens

The number of opens that occurred as a result of seeing the notification (for example, people who saw a notification and opened the app from the app drawer or home screen).

In-App Sent

The number of In-App messages sent. 

In-App Impressions

The number of users who viewed the In-App message either as a notification, in the message stream, or as a full screen message.

Push Revenue

The revenue associated with a campaign. 

Push Revenue (Adjusted)

Any revenue adjustments for shipping, discounts, tax, and/or any custom adjustments.