The Weekly Performance Report is a legacy report. It is no longer sent to new customers.
Sailthru’s Weekly Performance Report is a weekly email containing key stats about your email campaign performance over the last week. All users on your Sailthru account are opted-in by default and can choose to opt out. If you are not receiving report emails and wish to receive them, contact your Customer Success Manager.Metric Definitions
| Metric Name | Definition | E-com, Media, or Both |
| Revenue | Revenue attributed to email. The value of all purchases made by a profile within 48 hours of engaging with an email (open and/or click). | E-com |
| Rev/M | Revenue per thousand emails attributed to email. The value of all purchases made by a profile within 48 hours of engaging with an email (open and/or click). | E-com |
| Sends | Total number of campaign and triggered emails sent for the given time window. | Both |
| Sends WoW Change | Percentage change in the number of email sends, compared to the previous week | Both |
| Open Rate | Percentage of emails opened (number of opened emails divided by number of sends) | Both |
| Open Count | Total number of opened emails | Both |
| Open Rate WoW Change | Percentage change in the open rate, compared to the previous week | Both |
| Click Rate | Percentage of emails opened (number of clicked emails divided by number of sends) | Both |
| Click Count | Total number of clicked emails | Both |
| Click Rate WoW Change | Percentage change in the click rate, compared to the previous week | Both |
| Conversion Rate | Percentage of conversions – number of purchases (number of conversions attributed to email divided by number of clicks) | E-com |
| Conversion Count | Total number of purchases attributed to email | E-com |
| Conversion Rate WoW Change | Percentage change in the conversion rate, compared to the previous week | E-com |
| Click To Open Rate (CTOR) | Percentage of clicked emails against opened emails. | Media |
| CTOR WoW Change | Percentage change in CTOR, compared to the previous week | Media |
| Pageviews | Pageview attributed to email. The value of all pageviews made by a profile within 24 hours of engaging with an email (open and/or click). | Media |
| PVPM | Pageview per thousand emails | Media |
| Pageview WoW Change | Percentage change in the number of pageviews, compared to the previous week | Media |
| Daily Active Users | Average number of daily users engaged with an email | Media |
| Monthly Active Users | Rolling number of monthly (28-day) users engaged with an email | Media |
| Personalization Amplifier | Gains from sending personalized emails, compared to non-personalized emails (personalized Rev/M or PV/M divided by non-personalized Rev/M or PV/M) | Both |
