Video Learning

Start here for a high-level introduction to the solution, its core concepts, and how it fits into your marketing strategy.

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Introduction to Sailthru

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Discover how to create personalized, data-driven campaigns.

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Learn how to plan, build, and launch campaigns from end to end, including setup, testing, and optimisation.

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Overview to campaign building

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Discover how to build, personalize, and launch campaigns.

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Promotional email

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Explore how to create targeted promotional emails that drive engagement and accelerate revenue.

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Recurring email

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Discover how to automate recurring messages to maintain consistent customer engagement and boost long-term performance.

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A/B testing

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Explore the different types of A/B tests to use and identify winning variations that strengthen your results.

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Lifecycle Optimizer

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Discover how to build automated customer journeys with Lifecycle Optimizer.

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Discover how to segment audiences and personalise content so each customer receives messages that are relevant and timely.

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Targeting and personalization overview

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Explore how targeting and personalization will help you reach the right audiences and deliver more impactful campaigns.

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Personalization

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See how applying dynamic personalization adapts content to each user and drives stronger engagement.

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Find out how to create, manage, and reuse shared assets so teams can build campaigns faster and stay on brand.

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Fonts

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See how using shared fonts ensures brand consistency and creates a cohesive experience across every campaign.

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Templates

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Explore how reusable templates save time, streamline creation, and keep your campaigns aligned to brand standards.

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Use dashboards and reports to understand performance, gain insight, and make data-driven improvements.

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Reports

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Explore how to use reporting tools to surface insights, measure performance, and guide smarter campaign decisions.

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Get guidance on key configuration tasks so your account, data, and integrations are set up correctly from the start.

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Users and permissions

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See how to manage user access and permissions to maintain security, streamline collaboration, and support effective team workflows.

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Explore optional add-ons and extensions that expand what you can do with the solution.

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Liveclicker integration

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Discover how integrating Liveclicker adds real-time, personalized content that boosts engagement across your campaigns.

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Grow integration

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See how connecting Grow enhances your acquisition efforts and drives more qualified subscriber growth.

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Learn recommended approaches and examples that reflect real-world industry best practices.

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Deliverability

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Explore best practices that improve inbox placement, protect sender reputation, and strengthen overall email performance.

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