Launching a successful campaign requires several key components. In this series, we'll guide you through how to create a effective campaign.
1. Overview of Campaign Types
Reach the right audience with the right message. Learn about Sailthru’s three campaign types: Regular, Recurring, and A/B Testing.
2. Creating a Campaign
Creating an engaging campaign is something you should be able to do with confidence. With Sailthru’s intuitive interface, you can master this skill in no time. Jump to specific chapters from the bottom-right toolbar.
3. How to set up Recurring Campaigns
Stay relevant with less effort using Recurring Campaigns to automate campaigns and schedule regular deliveries.
4. Introduction to A/B Test Campaigns
Drive better results by testing content variations. A/B Test Campaigns reveal what performs best. Learn about the three types to guide your decision.
5. How to set up an A/B Split Campaign
Test what performs best to boost engagement. A/B Split lets you compare up to 5 versions by dividing your audience into segments.
6. How to set up an A/B Winner Campaign
Test what performs best to boost engagement. A/B Winner lets you compare up to 5 versions by dividing your audience into segments.
7. How to set up an A/B Auto Winner Campaign
Investing time in testing segments leads to stronger engagement—AB Auto Winner finds the top performer and auto-sends your final campaign.
8. Lifecycle Optimizer Flows
Build meaningful and lasting relationships by engaging contacts at key moments using Lifecycle Optimizer flows which are commonly referred to as journeys or drip campaigns.
