This series covers User Profiles, Lists, and Audience Builder and how they work together and separately to personalize communication, target audience segments, and optimize campaign performance—leading to more impactful marketing results.
1. Overview of User Profiles, Lists, and Audience Builder
An introduction into these key features.
2. User Profiles
Customer data is key to understanding audiences, personalizing experiences, and driving growth. In this video, learn how to add, update, and view User Profiles to tailor services and boost satisfaction
3. Introduction to Lists
Using Lists organizes your audience for precise segmentation, targeted messaging, and real-time tracking, optimizing management and driving more effective campaign results
4. Audience Builder
Precisely target your ideal audience to connect with recipients, personalize content, and optimize campaigns with Audience Builder, which creates dynamic Smart Lists that update in real-time for customizable segmentation and precise targeting
