Analyzing performance

Turn performance data into action with Sailthru’s Summary Reports. Explore Email, Content, SMS, and Push/In-App dashboards to uncover what drives engagement, boost results across every channel, and refine your strategy for greater impact.

 

1. Introduction to Summary Reporting

Want to know which campaigns are truly driving results? With Sailthru’s Summary Reports, you don’t have to guess, you can see it all at a glance. Get clear, customizable insights across four key channels: Email, Content, SMS, and Push/In-App.


 

2. Using the Email Summary Reports dashboard

Get a complete view of your email performance with the Email Summary dashboard. Track open rates, clicks, and revenue in real time, filter by date or goal, and identify trends over 7, 14, or 28 days to optimize results.

 


 

3. Using the Content Summary Reports dashboard

Want to know which content truly resonates with your audience? Sailthru’s Content Summary dashboard tracks clicks, views, revenue, and purchases year-over-year. See which themes drive engagement, review results, and refine your strategy with ease.

 


 

4. Using the SMS Summary Reports dashboard

Want to see how your SMS campaigns really perform? The SMS Summary dashboard brings sends, clicks, purchases, and revenue together in one clear, filterable report. Track performance, uncover what drives engagement and sales, and refine your messaging to maximize ROI (Return on Investment).

 


 

5. Using the Push/In-App Summary Reports dashboard

See which push notifications and in-app messages drive the most impact. The Push/In-App Summary dashboard brings opens, impressions, and revenue together in one view, helping you uncover insights and optimize your messaging strategy.