Implement Liveintent Tags

LiveIntent tags require unique variables (macros) to function properly. The values are called into LiveIntent tags at the time the email is sent.

The variables include:

  • An email
  • A unique placement id
  • A list id (optional, but used for reporting)

To set these up, you'll need to swap these LiveIntent values with template variables using Zephyr.

LiveIntent Tag Description Template Variable
Email Maps to an email or an MD5 hash of an email in the platform. Variable e={Email} m={MD5 hash} (recommended)Note: As a privacy best practice, hash email addresses. Email {email}MD5 hash of an email {md5(email)}
Placement ID This must be a unique number specific to the individual user and the campaign. To get this kind of value, we recommend combining the "emailnum" variable with a date value or the blast id.Emailnum represents the order of the message in the total send, i.e. 20 would be the 20th message sent in the campaign Variable p={Placement ID} Date and emailnum {date('MMddyyyy')+emailnum}Blast ID and emailnum {}
List ID optional, but needed for reporting There isn't a template variable called list_id. You can use other values to identify the campaign in their reporting. We recommend:
  • The numerical campaign ID
  • The campaign list name
  • The campaign name
Variable li={List ID}
Numerical campaign ID {}Campaign list name {blast.list}Campaign Name {}
Key/Value Pairs Set custom key/value pairs for demographic data or list segments. Variable {key}={variable} Reference template or profile custom fields as needed.


Using LiveIntent Values in Templates

In Email Composer, add an HTML block and add LiveIntent tags to your template there. Templates using Liveintent tags must be dynamic templates.

To add an HTML block to your template in Email Composer:

  1. Decide on your template formatting. If you're using the available row structures, drag them into place on your template.
  2. Drag an HTML block from the Content Pane to your desired location in your template.
  3. Click the HTML block. The Content Properties pane opens for your HTML block.
  4. Add your LiveIntent tags in the HTML composer in the Content Properties pane.
  5. Finish editing your template.