|
Term |
Definition |
|---|---|
|
A/B Test Groups |
Groups used as targets for testing different content to measure relative performance. |
|
Analytics |
Statistics about your app. |
|
App Opens |
How many times the app has been opened across a given time period. |
|
App Version |
The current version number of your app. |
|
Audience |
A group of users who are identified as sharing a specified behavior or set of characteristics, who you may target with unique messaging efforts. |
|
Audience Access |
Allows you to let a Mobile user access only certain audiences for messaging. |
|
Backoff Time |
The amount of time that the system will wait between consecutive Push Notifications to the same device. Leave this blank if you would like users to receive every push. |
|
Badge |
A number that is overlaid on the app icon indicating there is a number of items that need attention. |
|
Boolean |
A type of value that can either be True or False. |
|
Bundle Identifier |
A unique code that developers use to identify the app to Apple and Google. |
|
Custom Attributes |
A piece of data about a user or device. |
|
Custom Events |
An action taken or caused by a user interacting with your app, which you identify with a unique, custom name to Mobile. See also: Events. |
|
Date |
A type of value that holds both date and time |
|
Device ID |
A unique identifier for a device |
|
Device Log |
A list of all devices that have your app installed |
|
Device Type |
Which make and model of Phone, Tablet or iPod Touch a user is using. |
|
Engagement |
A collection of analytics relating to how often the app is opened, for how long and what notable behaviors are taking place. |
|
Events |
A notable, specific behavior by a user and sent to Mobile. |
|
Filter |
A condition that a certain number of users meet. |
|
First Installed |
The date and time when the app was installed on the user’s device, as identified by the app’s first open. |
|
Float |
A type of value that holds a number that is not a whole number (for example, 1.21). |
|
Full Screen Impressions |
The number of times a message has been seen in the full screen view. |
|
Geography |
Usage based on best-known/estimated location. |
|
Impressions |
The number of times a message has been seen. |
|
In App Messages – Automated – Published |
Active messages that will be sent to users when they become eligible for them. |
|
In App Message |
A message that is delivered inside your app and typically displayed using a list of all messages. |
|
In App Messages – Archived |
Messages that are no longer in the user’s stream, but have been active in the past. |
|
In App Messages – Published |
Messages that will appear in a user’s Message Stream. |
|
In App Messages – Scheduled |
A message that will be delivered in the future. |
|
In App Notification Impressions |
The number of times the message has been seen as an In App Notification. |
|
Installs |
The number of devices onto which your app has been installed. |
|
Integer |
A type of value that holds whole numbers only. |
|
Language |
The language the user has set their device to. Note: There is, for example, a difference between UK English and US English. |
|
Last Opened App |
The date and time the app was opened on the user’s device. |
|
Max Pushes |
The maximum number of Push Notifications the system will send to a single device. Leave this blank if you do not want to cap the amount of Push Notifications sent. |
|
Message Delay |
The amount of time that the system will wait after a trigger event, before sending a Message to a user. Leave this blank if you would like the user to receive the Message immediately. |
|
Message Stream |
A list of messages for a certain user |
|
Message Stream Impressions |
The number of times a message has been seen in the stream |
|
Monthly Active Users (MAU) |
The number of unique users of your app for the last 30 days |
|
No Trigger |
The message will be published to users currently in the selected audience |
|
Notification Log |
A list of all push notifications sent used by developers for troubleshooting |
|
Operating System |
The software that runs on the user’s device. Example: iOS or Android. |
|
Permission |
A user account inside your app with a certain level of Access |
|
Permissions – Admin |
Admins have access to view and edit analytics, messages, and settings. |
|
Permissions – Author |
Authors can view analytics and edit and create messages and audiences. |
|
Permissions – Developer |
Developer can edit API and developer settings and send test messages. |
|
Portfolio |
A collection of all your apps. |
|
Push Certificate |
A security measure by Apple so only you can send Push notifications to your app (and not just anyone) |
|
Push Message |
A system alert delivered by your app – these appear on your device home screen and notification and outside the app. |
|
Push Message – Sent |
A message that has been sent out to a group of users |
|
Push Messages – Automated |
Messages that will be delivered at a time determined by user behavior |
|
Push Messages – Automated – Published |
Active messages that will be sent to users when they become eligible for them |
|
Push Messages – Automated – Scheduled |
Messages that will become active for sending in the future |
|
Push Messages – Automated – Scheduled |
Messages that are no longer active |
|
Push Messages – Automated – Scheduled |
Messages that will become active for sending in the future |
|
Push Messages – Automated – Scheduled |
Messages that are no longer active |
|
Push Messages – Scheduled |
A message that will be delivered in the future |
|
Push Token |
A unique identifier a device receives from Apple or Google that signifies push has been enabled. |
|
Schedule Options – Expiry Date |
The time at which the message is removed from users feed or becomes inactive |
|
Schedule Options – Publish Date |
The time at which the message becomes active |
|
Schedule Options – Send at local time |
This will send the message at the specified time, local time. |
|
SDK Key |
A unique key code that your app uses to register with Mobile and link the app to your Mobile account. |
|
SDK Version |
The version of the Mobile SDK inside your app. Only recent SDK versions may contain new features. |
|
String |
A type of value that can hold words or characters |
|
Sub-Audience |
A group of users that inherits characteristics or behavior from a parent audience, and applies additional segmentation criteria |
|
Time In App |
How much time a user spends inside the app within a given period |
|
Trigger |
A message sent automatically based on a user moving to a different audience |
|
Triggers on Entry |
The message will be published to users as they enter the selected audience |
|
Triggers on Exit |
The message will be published to users as they exit the selected audience |
|
Uninstalls |
The number of devices that previously had your app installed and no longer have the app installed |
