View Site Personalization Analytics

In Site Recommendations on my.sailthru.com, you can view the following data for any variant of a section, for the section overall (including all variants), and for all sections in total, to monitor the impact of site personalization:

• Impressions – an impression is logged when a personalize section enters the visitors viewport (not counted if never visible / below the fold)
• Clicks – a personalize recommendation is clicked on
• Click Rate % – (Clicks / Impressions * 100)
• Purchases – a purchase originating from a personalized recommendation
• Conversion Rate % – (Purchases / Impressions * 100)
• Revenue – revenue attributed to a personalized recommendation
• Revenue / M – (Revenue / (Impressions / 1000))
• Pageviews – total number of site pages visited
• Total Visits – the number of site visitors that visited a page with the JavaScript tag on it
• Personalize Requests – the number of requests made to SPM to display content (note, multiple sections on a single page will result in only one personalize request)

 You can view all data:

• as a table and a graph
  • for the graph, use the drop-down to select each metric
• across any time span, with default tabs for today and yesterday
  • on the “today” graph, view an overlay graph for yesterday or last week
  • on the “yesterday” graph, view an overlay graph for last week