Testing Your Campaigns

A/B Test Campaigns allow you to test multiple variations of a single campaign by randomly splitting your audience into test segments to determine which version performs best. These campaigns help optimize engagement by testing different elements.

For example, you might run an A/B Test Campaign to compare two different subject lines for a daily news briefing to see which one generates more opens.

There are many steps in creating an AB Split campaign. We've broken down the steps necessary to:

• choose the campaign's audience

• determine test segments

• configure the foundational information for your email

• design or modify the body content

• determine when and how your email sends by setting the campaign’s schedule