Getting Started with Cheetah Digital

The purpose of the Getting Started section of the Cheetah Digital Online Help is to guide new clients through the onboarding and set-up phase. This section explains important concepts and terminology related to the platform. Knowledge of these concepts is critical to ensuring that your account is configured correctly, to best meet your business needs.

Additional information on many of the Cheetah Digital features and capabilities can be found in the Documentation Library.

Email 101 Onboarding Campaigns Data

How email works

Phased onboarding execution

Campaign types

Email validation and cleansing options

Email launch steps

Multi-division client accounts

Permission management

Email ban lists

Sender reputation

Sample data vs. real data

Sender profiles

Standard activity exports

Recipient activity -- opens

Solicitation and activity history

Preferences

Recipient activity -- clicks

Deployment granularity

Recipient activity -- opt-outs

Campaign ID

Recipient activity -- form submissions

Recipient activity -- web events

Email bounce handling

Opens vs. reads

Anti-phishing features