Forwarding Handler
Overview
In some cases, recipients of an email message from an email marketing campaign may attempt to respond to that message. The platform can be configured to automatically forward the consumer's reply (in plain text format, without any images or attachments), along with a standard message and subject, to a specified person or group. For example, you could forward all consumer replies to a sales team, or a customer service representative, for follow-up.
Upon receipt of a reply from a consumer, the Cheetah Digital email server will analyze the message and group it first by Client, then by Campaign, and then by Reply Category. Reply Categories represent the type of reply message based on the presence of certain keywords. For example, the acronym "OOTO" (for "Out of the Office" is often used in automated email replies when someone is going to be on vacation. If the platform finds "OOTO" in the consumer's reply message, it will categorize that email message as a "Probable Auto-Response."
By default, only the "Unknown" and "Response" Reply Categories are acted upon by the platform's Forwarding Handler. You can choose to set which Reply Categories you want to act on, and which ones you want to ignore. Setting the Reply Categories is an Administrator-level function so please speak with your Client Services Representative if you'd like to modify which Reply Categories you automatically forward.
The details of how the system handles these forwarded messages are organized into a "profile." This profile contains the list of individuals who should receive the forwarded message, the content and subject line of the forwarded message, and the "From" email address that should be used. The Forwarding Handler screen lets you define and manage your Forwarding profiles.
Response Forwarding can be used in conjunction with (or instead of) Auto-Replies. Auto-Replies will automatically send a message back to the consumer. For more information on Auto-Replies, please see the Auto-Reply Handler topic.
The following diagram depicts this process of using Response Forwarding.
Access
The Forwarding Handler screen is accessible by the following method:
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From the Admin Banner Bar, select Settings > Campaign Settings > Forwarding Handler
Features
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