LINE Accounts

LINE is a messaging and communications app for electronic devices such as smartphones, tablet computers, and personal computers. LINE is available as a campaign channel within Cheetah Digital by Zeta, allowing clients to send marketing messages in the form of text, emojis, images, and stickers directly to their subscribed users. The LINE channel also supports two-way messaging that allows a client to send questions, surveys, and polls to consumers, to receive a reply, and then to trigger an appropriate automated response based on the presence of certain keywords in the consumer's reply.

The LINE Accounts screen is used to initially link your Cheetah Digital by Zeta system with your LINE Account, and to select your LINE data source table. These steps are part of the LINE Channel Setup process. Once you've established this link between your LINE Account to Cheetah Digital by Zeta, you won't be able to edit your LINE Account information through the user interface. If you later need to make changes to your LINE Account information, please contact your Client Services Representative for assistance.

This screen also allows you to you define several different types of automated responses that can be sent to your customers.

Access

The LINE Accounts screen is used to manage your LINE Account information. This screen is accessible by the following method (Note: this screen is accessible only if your Client Services Representative has enabled the LINE feature within your system):

  • From the System Tray, select Data Integration > LINE > Accounts.

Configure Your LINE Account

As part of the one-time LINE setup process, you must link your LINE Account with your Cheetah Digital by Zeta system. The platform allows you to have only one LINE Account per system. Also, LINE Accounts can't be shared across parent / child systems in Cheetah Digital by Zeta. If you have a parent system with one or more child systems, each of them will need their own separate LINE Account.

For more information on LINE onboarding, please see the LINE Channel Setup topic.

To configure your LINE Account:

  1. Enter the username and password for your LINE account, then click save. The Setup Account section is then displayed.

  2. Enter the following information into the Setup Account section. This information can be obtained from your account page within the LINE website.

        • Account Name

        • Channel ID

        • Instance ID

        • Channel Secret

        • Access Token

        • Refresh Token

        • Token Expiry

  1. Click save. The platform automatically creates a LINE Sender Profile with the same name as the LINE Account. This Sender Profile will be displayed in the Campaign screen.

LINE customer information must be stored within a dedicated table that uses the LINE consumer ID (called the "LINE Contact MID") as the table's primary key. If you've created this table, you can select it as the Data Source for your LINE Account. Please see LINE Channel Setup for more details on how to define this table.

To select a table as the Data Source for your LINE account:

  1. Scroll down to the Data Source section.

  2. From the Data Source drop-down menu, select the table you created above.

  3. From the MID Mapping drop-down menu, select the LINE Contact MID field that you defined within the new table.

  4. Click save.

Create a Default Response

When a consumer sends a message to your company's LINE account, Cheetah Digital by Zeta can be configured to automatically send a default response message back to the consumer. This message can consist of between one and three components, each of which appears as a message "bubble" within the LINE app on the consumer's device. Default response messages are not required, but they are highly recommended.

To set up your company's default response message:

  1. Scroll down to the Default Response section.

  2. To add a component, select one of the following component types (the Rich Message component type is not available for a default response message).

Text

To add a Text component to the LINE message:

    1. Select Text from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon). A text box is added to the Message Advanced Editor.

    3. Enter your text in the text box.

    4. Optionally, add Emojis to your message.

Image

To add an Image component to the LINE message:

    1. Select Image from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon).

    3. In the Image URL field, enter the URL or filepath to the image. This image file can be on the internet, or hosted within Cheetah Digital by Zeta. The image file must be in JPG format, with a maximum size of 1024 by 1024 pixels.

    4. In the Preview URL field, enter the URL or filepath to the preview, or "thumbnail" version of the image. The Preview image must be in JPG format, with a maximum size of 240 by 240 pixels.

Sticker

To add a Sticker component to the LINE message:

    1. Select Sticker from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon).

    3. The Dynamic Panel on the right-hand side of the screen is populated with all of the available sticker images. Click on the desired sticker in the Dynamic Panel.

Note: A Sticker message component can contain only one image; if you click a sticker, then click a second sticker, the second sticker will replace the first one.

  1. Repeat step 2 as needed to add more components (up to a maximum of three).

  2. If you need to delete a message component, click the X icon next to that component.

  3. Click save.

  4. To see how your default response message will appear to the consumer, click preview . The system displays a pop-up window with a simulated smartphone screen, populated with your default response message. Click the close button (X icon) to close this pop-up window.

Create a "Welcome" Response

When a consumer adds your company as a "friend" in the LINE app, Cheetah Digital by Zeta can be configured to automatically send a "Welcome" message back to the consumer. This message can consist of between one and three components, each of which appears as a message "bubble" within the LINE app on the consumer's device. Default "Welcome" messages are not required, but they are highly recommended.

To set up your company's "Welcome" message:

  1. Scroll down to the Add Friend Response section.

  2. To add a component, select one of the following component types (the Rich Message component type is not available for a welcome message):

Text

To add a Text component to the LINE message:

    1. Select Text from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon). A text box is added to the Message Advanced Editor.

    3. Enter your text in the text box.

    4. Optionally, add Emojis to your message.

Image

To add an Image component to the LINE message:

    1. Select Image from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon).

    3. In the Image URL field, enter the URL or filepath to the image. This image file can be on the internet, or hosted within Cheetah Digital. The image file must be in JPG format, with a maximum size of 1024 by 1024 pixels.

    4. In the Preview URL field, enter the URL or filepath to the preview, or "thumbnail" version of the image. The Preview image must be in JPG format, with a maximum size of 240 by 240 pixels.

Sticker

To add a Sticker component to the LINE message:

    1. Select Sticker from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon).

    3. The Dynamic Panel on the right-hand side of the screen is populated with all of the available sticker images. Click on the desired sticker in the Dynamic Panel.

Note: A Sticker message component can contain only one image; if you click a sticker, then click a second sticker, the second sticker will replace the first one.

  1. Repeat step 2 as needed to add more components (up to a maximum of three).

  2. If you need to delete a message component, click the X icon next to that component.

  3. Click save.

  4. To see how your "Welcome" message will appear to the consumer, click preview . The system displays a pop-up window with a simulated smartphone screen, populated with your "Welcome" message. Click the close button (X icon) to close this pop-up window.

Create a Token Response

Information on consumer LINE accounts (including the LINE MID) is stored on a separate table from other consumer demographic information, such as consumer name, email address, and so forth. If you want to use consumer demographic information in your LINE Campaign (such as adding Personalization Fields, for example), or if you want to execute a cross channel strategy that incorporates both LINE and email channels, you must establish a linkage between the LINE table and your consumer demographic table. This link is established using a unique identifier called the "LINE Token." For more details on this process, please see LINE Cross Channel Marketing.

After the consumer sends you the LINE Token, the platform can be configured to send an automated LINE response message back to the consumer. This message can consist of between one and three components, each of which appears as a message "bubble" within the LINE app on the consumer's device. Token response messages are not required, but they are highly recommended.

To set up your company's Token response message:

  1. Scroll down to the Token Response section.

  2. To add a component, select one of the following component types (the Rich Message component type is not available for a token response message):

Text

To add a Text component to the LINE message:

    1. Select Text from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon). A text box is added to the Message Advanced Editor.

    3. Enter your text in the text box.

    4. Optionally, add Emojis to your message.

Image

To add an Image component to the LINE message:

    1. Select Image from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon).

    3. In the Image URL field, enter the URL or filepath to the image. This image file can be on the internet, or hosted within Cheetah Digital. The image file must be in JPG format, with a maximum size of 1024 by 1024 pixels.

    4. In the Preview URL field, enter the URL or filepath to the preview, or thumbnail version of the image. The Preview image must be in JPG format, with a maximum size of 240 by 240 pixels.

Sticker

To add a Sticker component to the LINE message:

    1. Select Sticker from the Message Content drop-down menu.

    2. Click the add button (plus-sign icon).

    3. The Dynamic Panel on the right-hand side of the screen is populated with all of the available sticker images. Click on the desired sticker in the Dynamic Panel.

Note: A Sticker message component can contain only one image; if you click a sticker, then click a second sticker, the second sticker will replace the first one.

  1. Repeat step 2 as needed to add more components (up to a maximum of three).

  2. If you need to delete a message component, click the X icon next to that component.

  3. Click save.

  4. To see how your Token response message will appear to the consumer, click preview . The system displays a pop-up window with a simulated smartphone screen, populated with your Token response message. Click the close button (X icon) to close this pop-up window.