Custom Responses

Overview

The Custom Responses feature allows you to bring external response information into Engage+, typically for reporting purposes. For example, this information could consist of data collected from "off-line" channels, such as a print Campaign or a call center, or possibly from your own internal systems, or another vendor. You can link this response data to a Engage+ Campaign, and the platform will include those responses within the response reports for that Campaign.

The Custom Responses screen is very similar to the Tables screen, where your main marketing database tables are defined. The Custom Responses screen provides a few features unique to Custom Response handling. One of these unique features is a set of three system-generated fields that are always created for every new Custom Response table -- "Campaign ID," "Message ID," and "Response Time." These fields are used to link new custom response data with a Messaging Campaign, so that this data can be utilized in campaign reporting.  

Access

The Tables screen is accessible by the following method:

  • From the Main menu, select Data > Management > Custom Responses

Additional Topics

For more information on Tables, please see:

 Working with Fields

 Working with Joins

Features

 Create a New Custom Response Table

Click here

 View or Edit a Custom Response Table

Click here

 Assign a Custom Response Table to a Campaign

Click here