Access and Location Report

The unique pie graphs within the Access and Location Report provide an in-depth view of recipient activity data, by showing the number of opens or clicks by such variables as device, platform, and browser.

The platform uses the following definitions for the Device Type:

  • Smartphone: Indicates that device can make and receive phone calls, has a screen size greater than or equal to 2.5 inches and less than 7 inches, runs a modern operating system, and is not designed to be a wearable technology.

  • Desktop: Indicates that the device is a desktop PC.

  • Tablet: Indicates that the device is primarily advertised as a "tablet," or that the device is primarily advertised as a "phablet" and has a screen size equal to or greater than 7 inches.

  • Small Screen: Indicates that the device is a mobile device, with a screen size less than 2.5 inches.

  • Mobile: Indicates that the device's primary data connection is wireless, and the device is designed to operate mostly by battery power (e.g. mobile phone, smartphone or tablet). Laptops are not classified as mobile devices.

  • E-Reader: Indicates that the device is primarily advertised as an "e-reader" (the device is not classified as a "tablet').

  • Console: Indicates that the device is primarily a game console, such as an Xbox or Playstation.

  • Media Hub: Indicates that the device is a media hub or set top box that requires an external display.

  • TV: Indicates that the device is a TV running on a smart operating system.