Marketing Intelligence Chart Types

When building a Chart-type Ad Hoc View within the Marketing Intelligence Report Manager, the system supports the following types of charts:

Chart Type

Description

Rules

Column Charts: Compare values displayed as vertical columns.

Column

Multiple measures of a group are depicted as individual columns. This is the default chart type when you create a new Chart View.

Stacked Column

Multiple measures of a group are depicted as portions of a single column, whose size reflects the aggregate value of the group.

Percent Column

Multiple measures of a group are depicted as portions of a single column of fixed size.

Spider Column

Multiple measures of a group are depicted as portions of individual "columns" along a spoked chart.

Bar Charts: Compares values displayed as horizontal bars.

Bar

Multiple measures are depicted as individual bars.

Stacked bar

Multiple measures of a group are depicted as portions of a single bar, whose size reflects the aggregate value of the group.

Percent Bar

Multiple measures of a group are depicted as portions of a single bar of fixed size.

Line Charts: Compares values displayed as points connected by lines.

Line

Displays data points connected with straight lines.

Spline

Displays data points connected with a fitted curve.

Spider Line

Displays data points connected with straight lines on a spoked chart.

Area Charts: Compares values displayed as areas filled with a solid color.

Area

Displays data points connected with a straight line and a color below the line; groups are displayed as transparent overlays.

Stacked Area

Displays data points connected with a straight line and a solid color below the line; groups are displayed as solid areas arranged vertically, one on top of another.

Percent Area

Displays data points connected with a straight line and a solid color below the line; groups are displayed as portions of an area of fixed size, and arranged vertically, one on top of another.

Area Spline

Displays data points connected with a fitted curve and a color below the line; groups are displayed as transparent overlays.

Spider Area

Displays data points connected with straight lines and a solid color between the line and the center of a spoked chart; groups are displayed as transparent overlays.

Dual- and Multi-Axis Charts: Compares two or more measures using one or more of the following charting types.

Column Line

Displays the left-most measures as columns, and the last measure as a line.

  • Requires two or more measures.

  • Measures must be placed in the Columns group.

  • Fields must be placed in the Rows group.

Stacked Column Line

Displays the left-most measures as stacked columns, and the last measure as a line.

  • Requires three or more measures.

  • Measures must be placed in the Columns group.

  • Fields must be placed in the Rows group.

Column Spline

Displays the left-most measures as columns, and the last measure as a spline.

  • Requires two or more measures.

  • Measures must be placed in the Columns group.

  • Fields must be placed in the Rows group.

Stacked Column Spline

Displays the left-most measures as stacked columns, and the last measure as a spline.

  • Requires three or more measures.

  • Measures must be placed in the Columns group.

  • Fields must be placed in the Rows group.

Multi-Axis Line

Displays each measure as a separate axis line.

  • Requires two or more measures.

  • Measures must be placed in the Columns group.

  • Fields must be placed in the Rows group.

Multi-Axis Spline

Displays each measure as a separate axis spline.

  • Requires two or more measures.

  • Measures must be placed in the Columns group.

  • Fields must be placed in the Rows group.

Multi-Axis Column

Displays each measure as a separate axis column.

  • Requires two or more measures.

  • Measures must be placed in the Columns group.

  • Fields must be placed in the Rows group.

Time Series Charts: Illustrate data points at successive time intervals.

Line

Displays date and time data points connected with straight lines.

  • Requires a single date / time field in the Rows group.

  • Field must be set to the "Day" grouping function.

Spline

Displays date and time data points connected with a fitted curve.

  • Requires a single date / time field in the Rows group.

  • Field must be set to the "Day" grouping function.

Area

Displays date and time data points connected with a straight line and a color below the line; groups are displayed as transparent overlays.

  • Requires a single date / time field in the Rows group.

  • Field must be set to the "Day" grouping function.

Area Spline

Displays date and time data points connected with a fitted curve and a color below the line; groups are displayed as transparent overlays.

  • Requires a single date / time field in the Rows group.

  • Field must be set to the "Day" grouping function.

Scatter Charts: Illustrate the extent of correlation between the values of observed quantities.

Scatter

Displays the first measure as the X-axis, and the second measure as the Y-axis. Other fields in the Columns group become data points.

  • Requires exactly two measures.

  • Measures must be placed in the Columns group.

Bubble Charts: Illustrate the correlation between three measures, displayed as disks.

Bubble

Displays the first measure as the X-axis, the second measure as the Y-axis, and the third measure determines the size of the disk.

Pie Charts: Display values as slices of a circular graph.

Pie

Multiple measures of a group are displayed as sectors of a circle.

Dual Pie

Multiple measures of a group are displays as sectors of concentric circles.