Trigger Type - Web Events
This Trigger type looks for recipients based on Web Event activity. To define the parameters for this Trigger option:
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On the Campaign details screen for an Event-triggered Campaign, click Edit > Automation > Add Trigger in the Tool Ribbon.
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From the Trigger drop-down menu, select "Web Event." A "Build Web Event Activity Criteria" pop-up window is displayed.
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Define your Trigger criteria as described below.
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Click save criteria.
This Trigger type offers the following options:
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