RCS Single-Campaign Dashboard

Real time analytics provide marketers with the ability to measure and review what is currently happening with their RCS campaigns. Data is shown in real time and the single-campaign dashboards allow you to drill down into individual Campaigns

Our Real time analytics user guide outlines the general functionality that is available within these screens, such as applying filters, sharing, and exporting your data.

Reports

Each dashboard provides insights on engagement, delivery, location based stats and link activity, depending on the reports available.

The reports are divided into sections, which group related metrics, and charts, to allow you to visualize performance data.

The Single Campaign RCS dashboard includes the following three reports:

  • Engagement and delivery

  • Links and replies

  • Realtime

Engagement and delivery report

The Engagement and Delivery report provides marketers with insights on how well their campaign is doing and if it is creating engagement. Are your RCS reaching the intended audience, are customers opening your messages, and are they engaged with your content? Are they clicking through?

This report includes the following widgets:

The KPI Summary dashboard provides key engagement statistics for the selected campaign:

  • Messages sent: number of RCS messages that were sent out
  • Messages delivered: how many of the messages sent, have actually been delivered without bounce
  • Unique click rate: percentage of the recipients who have clicked on a link in the Campaign
  • Opt-out rate: percentage of the recipients opted-out in the Campaign
  • Unique reply rate: percentage of the recipients who have replied to a Campaign at least once
  • Total revenue: count of all purchases based on interactions with the RCS message campaign

The RCS Funnel Analysis graph shows a funnel analysis of the RCS messages in your campaigns and the fallback to SMS, depending on the delivery flow.

The Access report provides a chart showing how your campaign activities, such as clicks and opens, were distributed across different device types and operating systems. Use the dropdown menu on the right to select the data you wish to view.

The Delivery Summary widget offers a quick view of how many messages were successfully delivered.

Links and replies

The Links and Replies report focuses on human and non-human interaction. For marketers, it is important to know how much interest is generated through their Campaigns and which are generating the most interaction.

The Response Summary dashboard helps you understand how well the campaign(s) in the selected time period drive engagement in the form of web traffic or replies. This includes:

  • Click rate - the number of times a link has been clicked for a Campaign, shown as a percentage of delivered messages

  • Unique click rate - the number of contacts who have clicked on a link in a Campaign, shown as a percentage of delivered messages

  • Unique reply rate - the number of contacts who have replied to a Campaign at least once, shown as a percentage of delivered messages

The Detailed Replies Summary shows the replies received for your selected Campaign. You can use this table to pick out popular keywords and trace them back to Campaigns.

Realtime report

This report provides live engagement reporting RCS sent, bounced, clicked, replied and opted-out) and show how respondents are engaging with your campaign in real time. The graph shows live information within a time frame of less than a minute.