Artificial Intelligence (AI) is revolutionizing how marketers create messages, communicate with their customers, personalize engagement, build loyalty and drive revenue.
Purposeful and respectful application of AI can lead us to achieve:
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Producing highly effective message content quickly
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Automated audience selection for A/B testing to optimise message content
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Automated inbox preview optimization
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Sending messages at the best time for recipients to be more likely to engage including their timezone
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Automated calculation of real, human open rates
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Automated surfacing of products the recipient is more likely to purchase
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Other automation based on predicted behavior such as likelihood to engage
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Automated use of Facebook audiences
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It can drive desired outcomes such as increased clicks and opens, completed purchases, and newsletter sign-ups.
Marketers remain in the driving seat so that actions are taken only with their knowledge and consent.
Video:
Predictive Insights capabilities
Improving Profitability with Margin Optimization:
Learn more in the User Guide and Video.
Keeping Subscribers With Reputation Protection
Learn more in the User Guide and Video.
Likelihood to Engage
Learn more in the User Guide.
Personalized Send Time
Learn more in the User Guide .
Marigold AI Assist in Campaign Creation
Learn more in the User Guide and Video.
