Mobile Push Notifications - Use Case Ideas

The following use cases for Push Notification and In-App Messages provide more inspiration on crafting your mobile strategy:

Push Notification Use Cases

Mobile Push Use cases Retail Restaurant Travel & hospitality Financial Services

Product announcements

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Promotions & discounts

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Personalized recommendations

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Abandoned cart

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Store / location Events

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Order tracking

 

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Loyalty Rewards

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Gamification

 

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Location based offers

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Feedback & surveys

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Booking updates / reminders

 

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Itinerary changes

 

 

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Destination guides & safety alerts

 

 

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Account notifications

 

 

 

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Transaction updates

 

 

 

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Fraud alerts

 

 

 

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Credit score updates

 

 

 

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Spending insights

 

 

 

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Payment reminders

 

 

 

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In-App Message Use Cases

Purpose Examples

  • Informational or educational

  • Higher engagement vs push notifications

  • Designed for engagement

  • Based on what the user is doing

  • Onboarding new users

  • User satisfaction

  • Re-engagement

  • Real-time offers

  • Micro-journeys: series of messages to drive users down a path, tracked behavioral data

  • Inbox messages: company news, information when user has opted out