The Power of Reporting & Optimization

The Journeys tool empowers marketers to respond to customer behaviors with timely, relevant interactions. But knowing how you’re engaging with your customers isn’t enough — understanding how that engagement performs is what unlocks the real power of Journeys.

Why Reporting & Optimization Matters

Every Journey starts with a moment or event — maybe a sign-up, a cart abandon, or a product view. These are opportunities, and they're time-sensitive. If your follow-up isn't relevant or timely, you've missed the moment.

Note: Journeys uses signals, as a way of starting the journey such as adding items to a cart, signing up to marketing communications or viewing a product. It can also use moment, which has configured rules attached to it such as items that have been left in a cart for a specified length of time without a purchase. Both of these are examples of Events, which is the terminology you will see in the Journeys settings.

Journeys Reporting helps you measure their effectiveness in driving desired outcomes for each journey such as convincing a customer to make a purchase or signing up for marketing communications.

Metrics

At a glance you can see:

  • The number of customers who have passed through each step in the Journey since it went operational

  • Which parts of a Journey drive action

  • Journey entry and exit rates

  • Rates of positive, neutral or negative Journey outcomes

  • How your marketing tactics influenced customer behaviour, such as:

    • Which campaigns have the highest conversions

    • Which test variant is most successful in an A/B experiment

    • Where in the Journey are conversions highest

Actionable Insights

  • Compare personalised versus non-personalized paths

  • Compare any dynamic content variables to determine the best approach

  • Test variations in real time

  • Optimise content and timing to improve outcomes

  • Identify high performing paths to retain or replicate

  • Adjust lower performing branches of a Journey

  • Make decisions on Journey design supported by performance data

  • Prove the value of your marketing strategy and tactics

Advanced Analytics

For power users and available on request, our advanced analytics capabilities provide:

  • Deeper segmentation

  • Comparative Journey analysis

  • Enhanced attribution insights

  • Multi-exit reporting such as for abandoned cart there are 3 exits:

    • Purchase

    • Items remain in the cart for a specified time after configured engagement efforts are completed

    • Cart is emptied

    • Customer unsubscribes

Prove the value of your marketing efforts

Journeys reporting and optimization gives you the tools to prove the value of your marketing strategy and tactics, improving the impact over time.

With data-backed insights, you can:

  • Justify strategy choices

  • Respond faster to under performing campaigns

  • Scale quickly and effectively