Launch an Email Campaign

Launching

Once your Campaign has successfully been proofed and audited, it's ready to be launched.

Campaigns that use a Engage+ table as the data source can optionally be launched with the following approval "checkpoints:"

• Queuing Statistics: Confirm the stats before letting content calculation begin.

• Content Permutations: Review content variations before letting personalization begin.

• Sending: Require approval of the overall Campaign before sending messages.

For each checkpoint that's enabled, an approval will be required before the Campaign can proceed to the next step.

Note: Campaigns that use the Engagement Data Platform (EDP) as the data source do not support the use of launch approval checkpoints.

1. Launch a Campaign

1. Navigate to the Campaign.

2. Click the Review tab.

3. At the bottom of the screen, click Launch Campaign.

4. The Launch Campaign pop-up window is displayed:

• For Campaigns that use a Engage+ table as the data source, place check marks next to the processing steps where the platform should stop and require a manual approval.

• For Campaigns that use the EDP as the data source, review the Campaign information (Audience, subject line, etc.)

5. Click Save and Launch.

Note: Clicking Save and Launch does not deploy the Campaign at that moment, but instead begins the Campaign launch process. If a Campaign is scheduled to deploy at a future time, it must be launched and approved first so that it will automatically deploy at the desired time.

2. Approve a Launched Campaign

To approve a launch step that's awaiting approval:

1. Navigate to the Campaign.

2. Click the Status tab.

3. In the Review and Approve section, click Approve next to the step that's awaiting approval.

4. The system displays a warning dialog box. Click OK.

5. Pickup Changes