Introduction to Grow — Solution Overview

Turn interactions into lasting connections

Grow helps marketers do what they care about most: build stronger customer relationships through interactive, value-driven Experiences. From product pickers and quizzes to giveaways and games, every Experience gives customers a reason to engage and share meaningful information about themselves.

The data that customers explicitly choose to share, called zero-party data, powers your ability to deliver relevant, personalized marketing while respecting privacy and building trust.

Grow makes it easy to design, publish, and measure interactive Experiences that turn one-time visitors into lifelong brand advocates.

 

Why zero-party data matters

Not all data is created equal. Traditional first-party data tells you what customers do, like viewing a product or opening an email. But zero-party data tells you why they do it. It's information that customers intentionally and proactively share, such as their preferences, motivations, or favorite products.

As third-party cookies disappear and privacy regulations evolve, brands need a more transparent way to understand their audiences. Zero-party data is the most powerful and most future-proof data you can collect. Because customers share it willingly, you can use it confidently to personalize at scale and stay compliant.

Grow makes that process simple, helping you capture, activate, and use zero-party data responsibly.

 

Value exchange: the key to engagement

Customers share data when they see value in the exchange. Grow's Experiences are built around that principle. Whether you're offering entertainment, personalized recommendations, or a chance to win a prize, every interaction gives participants something meaningful in return.

With Grow's built-in rewards engine, you can run giveaways, deliver instant prizes, and select winners easily, all while maintaining fairness, compliance, and brand consistency.

The result? Participation that feels fun and rewarding for customers, and data that is valuable and actionable for you.

 

Build Experiences that engage

Grow's drag-and-drop editor makes it easy to create Experiences in minutes; no coding is required.

You can start from a pre-built template or create your own design. Every Experience can be customized to match your brand style and campaign goals.

Popular Experience types include:

  • Quizzes and product pickers: Help customers discover products that fit their style or needs.

  • Giveaways and games: Engage audiences with spin-to-win, scratch cards, or advent calendars.

  • Polls and surveys: Gather opinions, measure sentiment, or collect quick insights.

  • Sign-up forms and landing pages: Capture consented leads for newsletters or campaigns.

Each Experience is built to spark interaction and encourage customers to share preferences willingly, helping you grow your database with data you can trust.

 

Publish anywhere, stay on-brand

Grow Experiences can be launched across channels:

  • Share as links or place behind a QR code

  • Embed directly on your website or app

  • Publish as popups or in-store displays

  • Promote through social media

  • Embed in campaigns to target customers

No matter where you publish, Grow ensures a consistent, on-brand look with customizable themes, colors, and fonts. Your customers will always experience your brand, not a third-party interface.

 

Integrate seamlessly

Grow connects with your marketing ecosystem, including:

  • Marigold Messaging and Loyalty for activation and personalization

  • Shopify and Adobe Commerce for commerce-driven Experiences

  • Custom APIs and webhooks for enterprise integrations

All data captured through Grow feeds directly into your customer profiles, enabling smarter segmentation and more personalized journeys across campaigns and channels.

 

See the impact

Brands using Grow see measurable business results:

  • 165% increase in contacts after implementation

  • 58% lift in average order value from personalized Experiences

  • 25% increase in site traffic

  • Up to 25% of ad revenue attributed to Grow Experiences

These numbers demonstrate how capturing zero-party data can drive both engagement and revenue, proving that personalization pays off.

 

Who uses Grow

Grow is trusted by brands across industries, including:

  • Retail and eCommerce

  • Media and Publishing

  • Consumer Packaged Goods (CPG)

  • Travel and Hospitality

  • Quick-Service Restaurants (QSR)

  • Financial Services

Wherever relationships matter, Grow helps transform engagement into loyalty.

 

What's next

This overview is just the starting point. Once you're ready to dive in, explore how to:

Grow is here to help you build authentic connections and deliver Experiences your customers love — all while growing your data responsibly.

 

Note: Explore Getting started with Grow videos here.