Integrated Zeta Products
Grow connects seamlessly with other Zeta products, such as Selligent, Cheetah Digital and Sailthru.
You can unify customer data, automate engagement, and activate Experiences across the Zeta ecosystem.
This article explains how Zeta integrations work and how to manage them in your account.
Finally, there's an HTTP integration to set up any custom solution.
Note: If you need help with any integrations (direct or custom), please contact your Zeta customer representative.
Integrations management
Authorized users (Admin users and Creator/Publisher users with permissions to edit integrations — see this article for more info on user roles) can access the Integrations sections by hovering over the Gear icon at the top-right and then selecting Integrations.
The Integrations screen shows two sections: Account integrations and API Keys.
Account integrations
In Account Integrations you're presented with out-of-the-box integrations as well as custom integrations that have been configured for your account.
On this screen, you can:
- add new integrations
- enable/disable existing integrations
- edit existing integrations
- delete existing integrations
Add new Zeta integration
To set up a new integration, click the + Add Integration button and complete the wizard steps that will be presented to you.
The following Zeta products can be directly integrated with Grow: Selligent, Cheetah Digital and Sailthru.
Consult each of these specific product help centers for more info.
For the Sailthru integration, you can also find more information in this dedicated topic.
API Keys
Underneath Account Integrations, you can see the API Keys section.
This allows you to save time by securely storing your API keys in a single location.
There's no need to re-enter the same credentials each time you set up an integration.
On this screen, you can:
- add new API keys
- edit existing API keys
- delete existing API keys
Add new API key
- To set up a new API key, click the + Add API Key button.
- Select an integration for which you want to define credentials.
You can choose from the available self-serve integrations, such as Sailthru.
- Depending on the selected integration, the next screen shows the API key credentials to be set.
For a Sailthru integration, enter a name, API Key and Secret.
These can be found from the Sailthru API Settings. (Also see this related help article.)
- Choose a name, and paste the API Key and Secret in the fields. Then click Save.
- Your API Key setup is now available in the list of API Keys.
Click the Pencil icon to edit the configuration.
You can update any of the fields.
Note: Don't forget to click Save after making changes to your API Key configuration.
Good to know
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Make sure that you configure the API Key using the correct API credentials.
If you don't, setting up an integration using this API Key will show an error message, as the connection can't be made.
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Duplicate API Keys, using the same credentials, are not allowed.

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When editing an API Key, a warning is shown upon save (as this impacts existing integrations using the API Key).

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When deleting an API Key, a warning is shown (as this impacts existing integrations using the API Key).

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You can save multiple API Keys per integration (for example: two Sailthru API Keys, with different credentials).
If you have more than one stored for the same integration, you will see a drop-down in the integration setup wizard where you can select which one to use from a drop-down.
Email notifications
You can set up email notifications to alert consumers or internal teams when certain events take place within your Experience.
Each notification can be customized to include dynamic content, such as the user’s name or their entry ID.
Keep in mind that there's a fair usage limit on the number of emails you can send per month across all your Experiences. If this limit is exceeded, email delivery may be paused, and you may be required to purchase a subscription add-on to increase your email capacity. Learn more about fair usage and available add-ons here.
Note: Your account must have one or more email domains configured to send notifications. If you already have a corporate or branded email domain, or plan to get one, please reach out to Support so they can add it to your Grow account.
You can find step-by-step instructions for setting up email notifications here.