Accessibility

As accessibility standards such as the European Accessibility Act (EAA) and the Web Content Accessibility Guidelines (WCAG) continue to shape digital communication, we are dedicated to supporting your efforts to deliver more inclusive marketing campaigns and customer experiences.

You can also watch this video which explains this feature.

The importance of accessibility

Accessibility ensures that all individuals, including those with visual, auditory, cognitive, and motor impairments, can engage fully with your content. Building accessible marketing communications can:

  • Broaden your audience reach

  • Strengthen customer trust and loyalty

  • Improve engagement and performance metrics

  • Ensure compliance with current and emerging legal requirements

Prioritizing accessibility is not only a regulatory necessity but also a powerful way to demonstrate your brand’s commitment to inclusion and excellence.

 

Core principles of accessible digital content

Our guidance and platform features are designed to align with the four foundational principles of WCAG:

  • Perceivable — Content must be presented in ways that all users can perceive, offering alternatives such as descriptive text and maintaining appropriate color contrast.

  • Operable — Content must be navigable through various input methods, including keyboard access, voice control, and assistive technologies.

  • Understandable — Information must be presented clearly and consistently to facilitate easy comprehension and predictable navigation.

  • Robust — Content must be compatible with a wide range of technologies, including assistive devices and future web standards.