New features in Grow

September 9, 2025
Version 25.19

Please note that all new release notes and new/updated help topics are written in the context of NextGen Experiences.

Export API updates

BACKGROUND:
The previous Export API (v6) did not support brand-specific or multiple opt-in lists as system fields. This limited customers' ability to capture and export user consent preferences in a standardized way.

SOLUTION:
A new Export API version (v7) has been introduced to maintain backward compatibility while adding support for brand, group, and third-party opt-in lists as system fields.

What this looks like in Grow:

• Three new fields are available in the export payload: brand_opt_in_list, group_opt_in_list, and third_party_opt_in_list.
• When multiple opt-in modules are selected, they are combined into a single system field as a pipe-separated (|) string (e.g. WeeklyNewsletter|PartnerOffers|NewProductUpdates).
• Custom opt-ins will continue to be exported as individual line items, since they can be used for distinct purposes.

You can access the Export AI article in the technical documents section here.